torah

Today You Are A Man

Okay, so now we separate the men from the monkeys. We've got our BEACHFRONT system damn near finished. We've moved up from the B&E to turn on the A/C and gotten out onto the BEACH, and then we did up our 'FRO...

So you use a brush, I use a comb not a pick
So you use a brush, I use a comb not a pick

Okay, that's just stupid. Forget I said that.

Now let's just quickly go over this process so you get where I'm coming from on it.

blue-beetleWe started out in the beetle-brain doing our...

Blogging to generate content. This gave us something to promote, which we did with some sort of advertisement or social media campaign, so we could...

Engage our audience, giving us the B & E process to enter a new niche or line of business. And once we engaged that audience, we went on to pull in the...

blue-lizardAudience, which we obtained via the opt-in form for them to join our mailing list, and we can then use this to send out our promotions and along with that our...

Contribution toward their inevitable success, which of course involves some sort of free information that isn't available on the blog we did above. The ultimate goal of this is to sell our...

blue-dogHandiwork, which is where we get to lounge on the BEACH because we have finally gotten paid something for what we are doing.  And this is all we need if we're willing to scramble and rebuild every time, but the smart move is to create a...

Funnel, which raises our revenue by at the very least providing an additional bonus or furbelow that is only available if you pay an additional premium. Bonus points if it's a monthly membership, because you want your customers to...

blue-monkeyReturn for more information and further investment, not only handing over more money (which is nice, but we're still in the small potatoes realm here) but also demonstrating their interest in the...

Opportunity you are offering them, to get the deepest darkest secrets you can offer on this particular subject. This is where you leverage exclusivity and how only certain people get to have this, and money is not enough.

blue-manYup. This is where you "man up" and start playing with the big boys, and neither of those terms is in any way meant to be sexist because some of the biggest cojones I know of belong to women. And the next thing you are going to do is...

Narrow your audience, Your next step is not for everybody. It is for a tiny few elite customers who are not only ready and willing to take that step, but demonstrate that they are able to do so.

Basically, you have an application process here, because you are going to have to turn people away. And one of the most important elements here is... and I will say this very very loudly...

Don't tell them what it costs.

The last thing you want is people making this decision based on price.

You are about to put forth the largest investment of time and energy you can for these people, so Goddammit they had better be fucking worth it. Which means you basically put up the "kiss my arse for a while" application. You ask them things like "What do you want to get out of this?" and the like, so you know whether you can help them, but you are also fishing for the people who will... well... kiss your arse.

Nothing sells products like gushing testimonials. So you ask a lot of questions like "How have my products helped you in the past?" and "How has my work improved your business?" and that sort of thing where the natural response is to say "you are awesome and everything you do is awesome and I want to have your children." Because these people want in.

Also ask what they're willing to pay. Have a price, but keep it secret. Give them five options for price, Don't make any of them the actual price. Contact the people willing to pay more than your price. If they get it wrong, just throw the application away. And state clearly on the application that they will only be contacted if they seem like a good fit for the program.

LOL, that's more than I wanted to tell you about this. Fuck it, I'll leave it in.

Finally, you have the last element:

Teach. That's your final program; you teach a master class of sorts. And that class consists of people who have passed your application process. Don't waste your time with people who don't, This is a group-coaching sort of thing. You might want to call it a mastermind. Or an inner circle. Whatever. It's all just terminology.

And there's your BEACHFRONT method. And if you're watching this on Facebook, yes, that was fucking live. And yes, I spent the whole time thinking "this is insane and I should not be doing this."

You can expect it to be a product on the market for sale in a month or so. I have some other things scheduled to come out first. 😉