The Sixth Day

This is the point where I consider someone a "success" in any given endeavour - when they reach the man-brain stage. Where they engage the prefrontal cortex and engage themselves in promoting a system that has worked for them - actively putting something new into the world for others to use.

You know, like I'm doing. I'm sorry, did I say that out loud? We're not supposed to do that in America - self-promote, blow our own horns, believe our own bullshit. Except that's kind of its own bullshit.

See, this is the thing about bullshit. If there is something you want, something you're trying to reach, whatever you say to get there is bullshit. Even if it's true. And when you tell people not to do this or not to say that, you are trying to get somewhere and what you're telling them is bullshit.

Because what matters is that you get there.

This is kind of the problem with systems. When you build a system, you say "these are the steps from point A to point B" and because there is a point B in the first place it's kind of all bullshit. Even the idea that you're at point A in the first place, or that you're not at point B. So is whatever you say point B is; "the system goes from point A to point B" is, after all, something you say to make people want to use the system.

It gets awfully deep, doesn't it?

(That's what she said.)

The really crappy part about getting to this level is that you have a distinct danger of piling the bullshit really, really high. So you have to simultaneously second-guess yourself all the time, and represent yourself as having absolute confidence in your system. Nobody wants to use the system you're not sure about. They want the risk-free-100%-satisfaction-guaranteed system.

So you have to tell them that's what it is, even if it isn't, because otherwise they don't want it. You're right back to the dog-brain thing again. Men are dogs, honestly. There's a whole new reason to be full of shit and a whole new way to transcend it as you reach the chief level.

You just kind of have that monkey stage in the middle. You kind of alternate on the way up, between a stage that's pretty solid for what it is, and then one that's kind of dangerous and tempts you toward the dark side. The bucket-brain learns new stuff pretty well; but then the beetle-brain is tempted to race around forever without ever accomplishing anything, confusing business with busy-ness, getting nowhere and achieving nothing until eventually he goes "what the fuck am I doing with my life" and goes out and buys a red convertible.

Then the lizard-brain isn't too bad for what it is. Wait for an opportunity, then chase after it. That's a decent plan in many ways. And then you get to the dog-brain where you're tempted to just fucking rip people off because what are they going to do? You're a dog, you'll just bark and growl at them until they go away. Then the monkey brain is pretty relaxed and groovy, chilling out eating bananas, understanding the place it belongs in the world and its troop...

And then you get to the man-brain where you have to trot out a massive load of bullshit and convince people you can be trusted. Which, first and foremost, means showing them you're not a dog.

And you can't do that by showing them you can do everything a dog does. You have to show them something dogs can't do.

I mean, that's where the proof lies. You have to show that you have a system, and that the system is coherent, and that it works. Dogs can't build systems of any real complexity. They just understand individual steps. Reliable, repeatable systems that can be followed by anyone... that have been constructed in the awareness and understanding that not everyone is you... those are beyond a dog's capacity to build.

A dog does not understand why you can't fit through the doggie door. Nor does it understand why you don't poop outside. On some level, it thinks you don't poop. They just have these limited, easily-confused brains that don't look very far for answers.

Once you have the system and are spreading it around, it's time for you to start getting your story together, so you can get to that next level...