Way back when I first started this blog, I set a couple of goals.
One of those was to get 100 pure-content posts out there as the core of my book. And at this writing, I have just over that - 101 posts, not counting Sundays or Music Video Saturdays. Basically, each week of posts forms the first draft for one chapter of the book, and 20 chapters is enough. So the book is... well... done, in first draft form. I need to expand some things a little. Flip some stuff around. Work around images and such that might need clearance or present legal issues.
The other was to get 150 total posts up. And this one, when it posts, will be number 145. That's the gateway to "it is time to promote this shit." Which means I need to hammer out the fan page this weekend, populate the YouTube channel, get my list signup form out there... all the cool shit. And then, during this final week before the 150th post goes up - finish the book and the pay-for-play reports that go alongside it.
Because then I have to start pushing on it. Sharing images. Sending out videos. Guest-posting on other blogs. It's going to be a lot of work. It scares the shit out of me.
I've spent a long time building this blog in effective isolation, where the only people who see it are people that are already kind of my friends. There's something weird about opening it up to everyone. Letting strangers see it.
I mean, they can, already. But when you start actively inviting them... it gets different. There's a level of vulnerability that you don't face when it's only "friendly" customers.
And on some level, you don't want to take that risk. You'd rather stay on third and wait for the next guy to get up there and make his single so you can run to home plate in relative safety.
But can you see the problem with that?
There is no next guy.
It's all me, sitting over here doing everything. Nobody else is going to swing for the bleachers and send me in to score. I've got to nut up or shut up and make this shit happen.
A badass thrives on that, of course, but it's still an adrenaline-pumping moment. It's not just okay to be scared - if you're not scared, you're doing it wrong. It means whatever you're doing is too easy, it's too small, it's too safe.
There's nothing wrong with that, but it's sure as hell not badass. Which isn't to say you should never do it... after all, you can't be badass 100% of the time, and you shouldn't try to be. Sometimes you have to step it down and be calm and relaxed about things.
That just can't be your raison d'être. You have to occasionally put your time and energy and effort into being badass, even once you've proven your badassery, simply because being badass is what badasses do.
If you're doing safe, small, easy stuff... ask yourself why. Are you starting to get covered in SHIT again? Are you feeling Shortsighted, Helpless, Inadequate, Trivial?
It happens. People don't stop throwing the SHIT. Sometimes you start to imagine you're immune, and you just sit there not even trying to dodge. But the world will keep throwing it, and some of it will stick, even if you think it can't.
It's a lifelong journey, you know. Being a badass isn't something where you go "there, badass!" and then you get a little trophy to put on your mantlepiece and show people for the rest of your life. You have to keep working and improving and becoming more badass.
That's just how it works.
Even once I get all this stuff up and online, the journey is just beginning. I can't just publish my book and point to my reports and say "there, mischief managed, badassery complete." It goes on. There's so much more to do. So much more to build.
And it's awesome having you along for the ride. Yes, you. Right there. You are not a number. You are not a statistic. You are not a unit of lifetime customer value to be exploited and juiced for the bottom-line profit you represent. You are first and foremost a human being, no matter where you are in your journey, and deep down you are a badass just like me and just like everyone else.
And I'm proud that I have an opportunity to help you discover your badassery and bring it into the world.
No matter how scary it is. 😉