General Badassery Episode 29

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This week's podcast is all about the BULL SHIT LIFE we all lead.

The basic idea is pretty simple: if you do nothing, you'll end up with a BULL SHIT LIFE, because that's what gets handed to you by default. It's the same thing with most stuff; if you just do nothing, you end up with complete garbage because that's what you get for doing nothing.

But there's an insidious little trap there, which is that you can't just do anything. You have to deliberately select things that are going to get you somewhere, and if they're not getting you where you want to go, you have to do something else.

Tony Robbins likes to say "are you willing to do what you need to do to get where you want to go?" - and that's a great place to start. The real question is what you need to do.

Most of us aren't really born knowing that, so we have to learn - bit by bit - where it is that we want to go, before we can even begin to worry about what we need to do. And once you know the destination, you can chart a course in a series of steps.

Then comes the big question: are you willing to do that?

I did that with MLM. I knew where I wanted to go with it; I wanted those big cheques with huge dollar amounts on them. And I knew what I needed to do - I've gone over that before, in Facebook posts, and it comes down to selling training to build a successful downline of high-performers that follow you from one program to another while you play hopscotch with the latest and greatest offerings.

But I wasn't willing to do that, because it's what I call an "arms race" - you're always looking for the next step, and you never get to sit down and relax. You always have to watch your downline for the top performers, and watch the industry for the next Big Thing, and drag the top people from one to the next to the next. Forever.

That's basically my idea of hell in business form.

I found a similar thing with CPA marketing, and with affiliate marketing, and that's why I don't do those. It's not the kind of business I want to be in.

They're still perfectly good businesses to be in, I just don't want to do that. Any more than I wanted to be in SEO, which is an arms race with competition: the search engines actively want everything you do not to work.

I didn't want to bet against Google and Bing, especially since a bunch of my Microsoft friends worked on Bing (as did I) and I didn't want them to become the enemy.

Loyalties run deep, you know.

But the whole thing about those industries is that everyone feeds you a load of BULL, where this is the best way for you to build your business, and if you don't do that you will be a dork and not make any money.

What I did like was the training model, where I would study the hell out of things and figure out how they worked... then sell training on them.

And I didn't want them to be things that would go out of date or need constant updates, or we're back to the arms race again.

So I concentrated on people and culture and economics, because those things don't change much. That got me out of the "keep up with the field" race where everything had to be checked and rechecked over and over again in case someone else changed things on me.

Now I just study deeper and deeper stuff, and make better and better training. I iterate actoss my products, and make sure they have the best information I know, but I don't need to do that constantly because the information in them is always good and will stay that way.

There are lots of things like that. How to play guitar. How to sing. How to get rid of an accent. How to speak in public. How to write well. How to persuade. How to interact with people. How to get dates. How to get laid. These things don't change. What they are today is what they'll be in fifty years.

That's a major key to getting out of the BULL SHIT LIFE - figuring out what life is not going to be bullshit, and going after it.

I cover that in more detail in this week's newsletter, which goes out to customers of the SLOT Machines report. It's $10 to start and then $20 a month after that. If you're a subscriber, you probably already have it in your inbox.