The past year has been kind of outrageous. I've neglected a lot of stuff over the past three months, including the newsletter - I an currently powering through an entire three-month backlog, of which I have one month completed and two more to go.
I had a lot of plans for this year that didn't get into place. It's mostly me and my own problems, dealing with a major depressive episode over the last couple months, the chaos and confusion of moving four times over the course of the year.
And to top it off, on Monday the fourth I'm moving back into my parents' basement. There are a lot of reasons for that, but it comes down to this: my income is simply not stable and reliable enough.
So I was talking to a few people earlier this week about Kindle pricing, and everybody was basically pointing at the same strategy as always. It goes like this.
Join Kindle Direct Publishing Select, so you get access to five days a month of promoting your book for free. Set the price of your book to $5 and then after a couple days do your free promotion. After your free promotion is over, set the price of your book to $3.
Okay, so now we separate the men from the monkeys. We've got our BEACHFRONT system damn near finished. We've moved up from the B&E to turn on the A/C and gotten out onto the BEACH, and then we did up our 'FRO...
So here we are on the monkey-brain section, dealing with the letters R and O... ro, ro, ro your boat... ensign Ro Laran on Deep Space Nine, anyone? Or maybe the Greek letter P. I'm a little punchy. I get that way when I go all train-of-thought and shit.
Regardless, we're out on the BEACH and just going further up FRONT. And the first thing you want your customers to do once they've been through your Funnel is to Return.
Okay, so we've powered through the beetle-brain and lizard-brain elements and it's time to get into the dog-brain. This is where the money starts to be made, so you should like this part.
And hey, you know how I've been saying I didn't plan this or lay it out or anything? Fuck that disclaimer. Here at the halfway point, I have fucking got this. I know every single element of this BEACHFRONT shit except the N, and I am pretty sure I can come up with something by the time I get there. The first couple bits were iffy, but now that I'm building up a head of steam, I'm laying this out like buckwheat through a goose. I am a leaf on the Goddamn wind, motherfucker.
Okay, so let's recap real quick just to make sure we're on the same page. We're working on the BEACHFRONT product creation method because it's a word with ten letters and none of them are repeated, so each of them can stand for one of the ten steps in my notes. I have not rehearsed or planned this and it is fucking insane of me to try it, but fuck that shit, I'm a badass and I can do this.
Now, we've already covered the B&E part where you get your foot in the door with Blogging and Engagement. And now, since we're on the beach and it's fucking hot, let's turn on the A/C.
This is something I pulled out of my notes which is reasonably fresh, since it's up on the top and the cards are clearly all pristine and white. It's a product creation process which lays out all the individual steps of creating a product in a nice, logical order that has a number of steps which is evenly divisible by five and therefore makes a great week's worth of posts.
Sorry, did I say that out loud? That's sort of a secret. I like making stuff with four and five steps because that way it fits very nicely into five blog posts. Sometimes I need to do six steps, or occasionally seven, and then I've got one thing on the way out which has seventeen but it's divided up into smaller pieces with some mnemonics and shit.
Automatic Product Cash was the first really runaway success product I ever made. It cleared almost twelve thousand dollars by the time all was said and done. This was another joint venture, this time with Mike Carraway, and on this occasion was sort of the opposite from my experience with John - Mike got right on my arse and said "do X, Y, and Z and have them in my inbox by tomorrow morning."
My next product was made with the assistance of another respected member of the Warrior Forum, John "Zeus66" Schwartz. He had written an extremely popular thread about how to build monetised blogs really quickly, and it was an awesome method, and I said "hey, why don't I dig through that thread and collect all your great advice together and make it into a product?" - and he said "hey, awesome, go for it" so I put together that ebook and slapped a price tag on it and sold about 500 of them.
The .357 Article Method was a little thing I came up with for writing lots of articles quickly. If you'll recall from this past Sunday, I started out writing a lot of articles for clients to the tune of $35k - which was about 2,000 articles over the course of six months.
That's not a lot, really, just an average of 10-20 a day; it's a sustainable workload, five to ten thousand words, which most people could manage if they just buckled down and did the work. (I am currently playing catch-up with articles and emails, doing 10,000 words a day through the end of the week. It's not as hard as it sounds.) The hard part was convincing people to pay $15 to $20 an article.