There are two inherent qualities of the dog brain you can leverage to push your business efforts forward. First, that it fundamentally wants to be told what to do; and second, that it fundamentally wants to tell others what to do. And the easiest way to do this - the one most of us naturally do just out of the gate - is to tell people "do what I did."
See, here you are following along in this "how to become a badass" process, and along the way you have already started a blog and put together a mailing list. And no matter how much or how little you have done, you have done something which you can now write down and say "here is what I did." Your experience can help others duplicate your results, or improve their own, or whatever.
And people will pay for that.