So yesterday we talked about some basic economic principles, and today I'm going to go over how they apply to some common situations you might face when expressing your badassery.
One of the big ones I see from people is how to select the "niche" they enter. This is a clear case of people face tradeoffs, and it's why I don't talk about niche marketing the same way others do. Tradeoffs are easy to resolve; you simply examine your options, throw out the ones that are obviously wrong, and whichever ones are left - you need more information. If you can't get that information... whether because there isn't any, or you don't have time, or the information is too expensive... then the remaining choices are rationally identical and you can choose arbitrarily. If it turns out to be the wrong choice, there was absolutely no way for you to know that, and you need shoulder no blame for it.
Continue reading Applied Knowledge FTW
I go around a lot telling people that having even a rudimentary understanding of economics is like a minor superpower. I stole that from Scott Adams, creator of Dilbert, and the example he used was that the little automated "your speed" indicator sign on a street invariably means there are no actual police watching that street. You can go as fast as you want, because it would be a stupid waste of resources to put that sign and a police officer on the same street. You can put one on this street and one on that street, and you cover two streets for the same price.
Similarly, when that sign is missing, guess what that means? You got it: they put a cop there. Slow the fuck down. And just past the area where that sign used to be, you'll look in your rear view mirror and see mister state trooper camped out in a little honey-hole with his radar gun.
Continue reading A Dismal Truth
There's a psychological condition most of us face when we start trying to do anything, and it's called "shiny object syndrome" or SOS. Which is an apt title, because when you have it, you seriously need help - in more ways than one.
If you recall the library metaphor from earlier, this is kind of what you're doing here. You don't know anything about this new subject, so you don't have any books about it on the shelf. Which means anything you can put there is better than nothing, and therefore that you can go read Atlas Shrugged and think it's a brilliant work of literary genius that changes your life. Because you are stupid and don't know any better.
Continue reading Filling Your Bucket