apes

Are We Not Men?

In the 1970s, there was still a lot of concern about the idea of evolution. I mean, weird, right? We had this big trial with Scopes and Darrow and all that in the 1920s. And yet, here we are today, and people are still debating the question of whether it should be taught in schools or not. And how it's "just a theory," kind of like, you know... the theory of magnetism.

Shaggy 2 Dope of the Insane Clown Posse rapping about fucking magnets
Seriously, how do they fucking work?

One of the core disconnects between the religious mind (which believes what it cannot prove) and the scientific mind (which proves what it cannot believe) is that the idea of a "theory" is very different to each of them.

A theory is very much an answer to the question of "what the fuck is going on here?" on both sides of this equation. But the scientific mind is very concerned with how, while the religious mind is very concerned with why.

For this reason, a theory is woefully inadequate to the religious mind, but perfectly satisfying to the scientific one. We understand in great detail how evolution and magnetism work. We can point to them and say "look, there they are."

But the religious mind breaks down at the notion that when they say "but why is evolution producing, you know, us?" or "but why is there magnetism, like, at all?" the scientific response is "well, it just is." Because science doesn't fucking care.

With magnetism, we have this theory that revolves around the idea that some number of electrons spin clockwise and others spin counterclockwise, which sort of falls apart when you consider that electrons spin in three dimensions not two and besides the quantum hypothesis dictates that electrons do not so much orbit or spin so much as they exist in an indeterminate state which we represent as kind of a probability cloud. So by that logic, we would be saying that magnets have an unbalanced probability distribution in objective reality, which is a patently absurd concept.

But so long as the equations can accurately determine whether a thing is magnetic and how magnetic it is and therefore what its effects on the world will be, science just plain doesn't give a flying fuck at a rolling doughnut how absurd this is. LOL, "how do magnets work," bro do you even do calculus?!

Meanwhile the religious side of things is always "because God" and when you say "but how?" they say "He's God, what the fuck do you mean how?" because God is like, all kinds of magic and shit.

Magic everywhere in this bitch
And fuckin' rainbows, too

What I'm getting at here is that you can't stop at how and you can't stop at why. You need the what, the why, and the how.

And when you break that down into a series of simple, repeatable steps, you have a System. That's your first S, and we'll be covering the last one tomorrow.

But this is the thing everyone always fucks up, because they usually don't know why. They cover the how, but never the why, because they've never actually developed a system - they have just done shit until something worked, then written down what worked.

But if they don't know why, they aren't doing a very good job on the how either. You get all these people talking about "how to build a moneymaking blog," then starting off with keyword research and SEO. This only works if you don't know or care what your blog is going to be about.

Oh, and also if you're going to put up a lot of blogs, on an ongoing basis. So when the SEO updates happen (and they will), you can lose your older blogs and not really give a rat's arse because you have new ones that aren't getting wiped out by the updates.

How do I know this? Because I've got ad-supported SEO-dependent blogs that have been up for years. Almost four years, as of this writing. I know what it takes to weather an update and what it takes to recover from one when it goes badly. I also know that most people don't have and won't develop what it takes, and that "most people" totally includes me because fuck that shit, so my "make money with SEO" product is off the market and staying there.

Because once you get the why, it becomes clear that your ability to get a site containing little value into the top ranks of the search engines is a failure of those search engines - which you are exploiting for money, while the people in charge constantly try to repair and prevent those failures.

Honestly, I could go on about this forever. Systems are important. You need to develop one. A good system covers what to do, why to do it, and how it's done. The first half of this, you should give away. The second half should have a price tag.

Tomorrow we'll cover the last piece of the BADASS methodology.